+44 (0)1924 917 245

  • Name*
    Required!
  • Email*
    Email required!
  • Tel
    Invalid Input
  • Comments
    Invalid Input

  • Re-type the code!
  • I would like to receive news and updates from Hague Print
    Invalid Input
  •  

    Blog

    16 Oct 2017
    Tags

    Use custom holograms to create great packaging

    You probably already know that packaging is almost as important as the product itself (some might argue more than!). In fact, for many product designers they consider it more than both marketing and an art form — they also see great packaging design as a science! And custom holograms are just one of the ingredients that transition good packaging to great packaging.

    Aside from the obvious purposes of packaging, which include safe distribution and storage of a product, packaging has one very important role. It’s what makes your product stand out on the shelf and ultimately inspires consumers to make the purchase. Great packaging design is persuasive — it lets a consumer know why it is this product particularly that they should buy, instead of a competitor’s.

    That’s because it doesn’t just keep the product safe from the outside, it communicates to the consumer what the item is like and why they should buy it. This needs to be done quickly, as most consumers only glance at a product on the shelf, often making a snap decision about whether or not they should pay it more attention.

    To design great packaging that makes a consumer stop and think, you should carefully consider the following:

    Make sure your packaging is clear and conveys the essential information

    The best way to inspire consumers to purchase a product is by conveying a message to them on the packaging that they don’t need to read or examine carefully. Consumers spend around 4 seconds or less looking at a product on a shelf, so yours needs to immediately tell a story and make the product appealing.

    Design packaging that is relevant and appropriate

    When you design packaging for your products it’s paramount that each element accurately represents the product within. From the font, colour palette, and imagery, each should be appropriate and not misleading. If a consumer knows your product is one thing but the image given by the packaging is something different, they will get confused and may buy a different product that seems more relevant to their needs.

    Think about the impact your product has on the shelf

    When designing packaging that really stands out you need to think carefully about what it will actually look like on the shelf. Custom holograms are one way to give a feeling of high quality and authenticity — they also protect your products against fraudsters as they are incredibly difficult to recreate as well as being tamper evident. But most of all, they look impressive and give your product that extra something that really helps it to stand out against other products on the shelf.

    Do you want to speak to an expert about designing custom holograms to go on the packaging for your products? Get in touch and a member of our experienced team will be in touch to talk you through the holographic printing services we can offer.

    Tweets

    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/aedlkt72N3
    9hreplyretweetfavorite
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/x48oRDNjez
    11hreplyretweetfavorite
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/2jfEzTLD9z
    13hreplyretweetfavorite
    HaguePrintUK Do you need #instocklabels to help you keep track of your #inventory? Speak to a member of our expert #print team w… https://t.co/pXUc7nxxwW
    15hreplyretweetfavorite
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/uZrJmsjZLx
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/jCqFc8FXAk
    HaguePrintUK A hologram label is the perfect solution to provide #security & authentication to combat counterfeiting. Read our… https://t.co/YzWiHQiKKq
    HaguePrintUK @aspaglobal We agree this is a big issue! HaguePrint are founder members of the #IPIA and members of #IHMAhttps://t.co/xWkPNklR2N
    HaguePrintUK @invisiblegrail We look forward to seeing you there! We wish you good luck with your session. #AUA2018
    HaguePrintUK @printweek We too hope everyone has a fantastic end to their week! #printindustry #thesunisshining
    HaguePrintUK @Troy_print Thanks again for the recent #RTs! #TROYPrinters #MICR
    HaguePrintUK RT @The_AUA: Find out more about specialist print solutions #AUAexhibitor @HaguePrintUK https://t.co/NsX4uT7bGi #AUA2018 https://t.co/IgqG
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/JMEF0JByIH
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/8vgii2NMee
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/thTELcvNYb
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/qsmqdI0K9r
    HaguePrintUK A hologram label is the perfect solution to provide #security & authentication to combat counterfeiting. Read our… https://t.co/angoBwZ4Hl
    HaguePrintUK Our fully bespoke certificate infilling system is used by Awarding Bodies, Chartered Institutes & Training Provider… https://t.co/brvwrhHgAh
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/ok8TjHTK6F
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/7oJzLAA34J
    HaguePrintUK In 2015, over 90% of companies reported a security breach relating to the network #printing devices. Read our… https://t.co/XQyM473gLO
    HaguePrintUK A #hologramlabel is the perfect solution to provide #security & authentication to combat #counterfeiting. Read our… https://t.co/hKxfdKmr49
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/LwRHQKMFcN
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/Ka5Vs9ROLN
    HaguePrintUK Do you need #instocklabels to help you keep track of your #inventory? Speak to a member of our expert #print team w… https://t.co/kn6u1XAO7a
    HaguePrintUK Missed out on #giftvouchers #business? Hague is one of the UK’s leading companies for #giftvoucherprinting. Our exp… https://t.co/05qrlo0DDC
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/vqB1IT5qAI
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/TTAi6j4eOS
    HaguePrintUK RT @bbceducation: 'Staggering' trade in fake degrees revealed https://t.co/hWLrhKNSUi

    Hague supplies the most comprehensive range of brand protection and secure printing solutions available in the market today

    The Latest

    More