+44 (0)1924 917 245

  • Name*
    Required!
  • Email*
    Email required!
  • Tel
    Invalid Input
  • Comments
    Invalid Input

  • Re-type the code!
  • I would like to receive news and updates from Hague Print
    Invalid Input
  •  

    Blog

    30 Nov 2017
    Tags

    Holographic printing and other ideas for packaging

    Product packaging is a practical tool for transporting and protecting a product. But more than that, it’s a way to tell a story. It’s purpose is to entice a prospective consumer to buy, and to give them a snapshot of information about what’s inside. Holographic printing is one technique that’s proven to catch a consumer’s eye — it’s an impressive and striking effect that is bound to make your product stand out on the shelf.

    But before you start your packaging design, there are three important questions you should ask.

    What is your product?

    It sounds simple, but there’s more to it than you might think. What is the size of your product and what is it made from? Does your product require padding within the packaging?

    Answering these questions can help you to decide the logistical requirements for your packaging. It will also inform the kind of material that your packaging should be made from, which can affect the design itself.

    Who is your consumer?

    Perhaps the most important question for any business is who the consumer is. Are you selling to parents, or women, or children, or pet owners? Perhaps the person buying your product is environmentally conscious? What is their budget and how much would they typically spend on a product like yours?

    The packaging should appeal to all of your consumer’s qualities, as well as answering a few simple questions for them. Holographic printing is one way to show that you have put real consideration into designing your packaging — it also gives people the impression of authenticity which makes them feel more confident about a product.

    How are people purchasing?

    Will your product be sold in a store or online? If the product will need to be transported to the consumer then this should be taken into consideration and you should think about a sturdier packaging option.

    For products that will be sold in a store you should opt for something eye-catching as it’s the consumer’s first experience of your product. It needs to grab their attention when surrounded by other products and packaging.

    Next, you should think about the colours you want to use, as well as the fonts and your logo. You also need to decide the written copy and any imagery you want to include that best conveys what your product is all about. It’s a good idea to do some style research before you start designing your packaging so that you find a look and feel that best reflects your product.

    If you’re unsure about what to do, you can speak to a professional designer in our in-house team who can advise you on how to approach the design process. They can also speak to you about holographic printing which can be applied to your product packaging.

    Fill in our online enquiry form and a member of our team will be in touch to set up a free consultation and talk you through your options.

    Tweets

    HaguePrintUK Show your employees you care with a bottle of wine with custom printed wine labels. Read more:… https://t.co/JCXBPAcajt
    HaguePrintUK How should you balance your print and digital marketing? Read more: https://t.co/rTQ1y1aNVl #Print #Digitalhttps://t.co/iM5xMAjkOO
    HaguePrintUK Employee appreciation is important and gestures, such as a bottle of wine with custom printed wine labels, shows yo… https://t.co/tgam7SGYmg
    HaguePrintUK In a vastly digital world, how can you balance your #Print and #Digital marketing to benefit your business? Read mo… https://t.co/s3en3lJyQI
    HaguePrintUK RT @TwoSidesUK: Happy #BookLoversDay to all you lovers of the #printed book ❤️📖 https://t.co/bxndC9MZJQ
    HaguePrintUK Do we need to change how we approach direct mail post-GDPR? Read more: https://t.co/iRT14jrosn #GDPR #Marketinghttps://t.co/VfS0kC0KuL
    HaguePrintUK Will print or digital marketing work for your business? Read more: https://t.co/o1B13pjT5H #Print #Digitalhttps://t.co/l4gZgTsHds
    HaguePrintUK RT @FranHaguePrint: Just a few of the many branded promotional products that Hague can supply! Get in touch for any more information and qu…
    HaguePrintUK Want to stand out as a business? Read how hologram labels can help you: https://t.co/7MAuBan6un #Hologram #Brandhttps://t.co/rj5WmISEkT
    HaguePrintUK Is Yorkshire... #YorkshireDay
    HaguePrintUK How can Hague help make your retail sales a breeze? Read more: https://t.co/EdGwEQvOOd #Retail #Sale #Labels https://t.co/RCFVTVFcIt
    HaguePrintUK Happy Yorkshire Day from everyone at Hague Print! #YorkshireDay https://t.co/sx53f61WaF
    HaguePrintUK RT @HagueAustralia: What is the best way to reward a sport team's success? Read more: https://t.co/RSlQasUE7z #Certificates #Awards #Prin
    HaguePrintUK RT @blakeenvelopes: Are you sending enough mail? 70% of people say that receiving direct mail makes them feel more valued than receiving th…
    HaguePrintUK RT @JoanneGore121: Brilliant! Email signatures are an often forgotten opportunity to share a #sales or #marketing message, latest news, and…
    HaguePrintUK Should you be using hologram labels to stand out? Read more: https://t.co/7MAuBan6un #Hologram #Brand #Protection https://t.co/aY1K7Us2iZ
    HaguePrintUK RT @TwoSidesUK: 79% of people are most relaxed when reading in print #LovePaper https://t.co/DZAXrKbsbl https://t.co/W8Sh5QLaDH
    HaguePrintUK Nestle have been locked in a trademark battle for over a decade. Read more: https://t.co/Xmhr2Gzy1K #KitKathttps://t.co/ElsjkVduwK
    HaguePrintUK Contactless card fraud has now overtaken cheque fraud. Read more: https://t.co/SvP8R7FamX #Cheque #Fraud https://t.co/tmTXfAdTN6
    HaguePrintUK @printweek Isn't it just!
    HaguePrintUK Check out one of our recent tweets in @printweek about how to get over a World Cup loss! Happy to be a part of the… https://t.co/KpdcZl3NZr
    HaguePrintUK Learn how using print management can help you meet your workflow and marketing challenges. Read more:… https://t.co/5k65zhy2gp
    HaguePrintUK RT @HagueAustralia: Our advice when it comes to designing custom event tickets. 🎟️ Read more: https://t.co/JyVJVeplUA https://t.co/4MEAxlX

    Hague supplies the most comprehensive range of brand protection and secure printing solutions available in the market today

    The Latest

    More