+44 (0)1924 917 245

  • Name*
  • Email*
    Email required!
  • Tel
    Invalid Input
  • Comments
    Invalid Input

  • Re-type the code!
  • I would like to receive news and updates from Hague Print
    Invalid Input


    03 Jan 2018

    The ultimate guide to printed wine labels

    Put yourself in a consumer’s shoes. Think about your thought process when you last chose a bottle of wine, whether to take to a party, give as a gift, or even just for a night in. What led you to choose that bottle? While many of us would like to be known as wine connoisseurs, the fact is many of us really choose bottles because we are drawn to printed wine labels.

    If you’re an independent wine maker then you should keep in mind that consumers often shop for wine with their eyes. That’s why it’s all the more important for you to design printed wine labels that will stand out on the shelf and that consumers will be instantly drawn to.

    Our expert print team weighed in on what it takes to design the perfect wine label.

    Who are you and who is your buyer?

    Before you can design your wine label you should understand your own story. Do you want to convey a sense that your wine brand is historic and traditional, or do you want to be seen as more modern and original? Craft a line or two of copy that quickly tells your story, and choose fonts and designs (more on that later) that match the image you want to convey.

    The back of your bottle

    Remember, you also have the chance to talk more about your brand and the provenance of your wine on the back label. This can give the consumer more information such as ABV and UBC codes and any other necessary requirements if you plan on selling in liquor stores or supermarkets.

    Picking a palette

    Choosing the right colours to use on your labels is a hard decision, but if you get it right it will really make sure your label stands out against the bottle.

    For red wine: generally labels on a bottle of red stick to a couple of standard colour schemes. One of which is a darker, more minimalist label and the other of which is a white label with rich reds, burgundies, bronze or gold, and deep blues.

    For white wine: labels on white wine are often cleaner and, as the bottle is lighter, there is space to be more imaginative with colours

    For rose wine: you’ll be familiar with the pinks or golds mostly used for rose wine labels, although design rules are made to be broken, so you shouldn’t feel restricted by this!


    Once you’ve decided on the palette of colours you’ll be using, you can begin to think about the typography. The font you ultimately choose will tell the consumers many things about your wine, for example, traditional wineries use fonts that communicate their history, while modern wineries use a fresher, more unique font. Our team can talk you through your font options when you arrange a complimentary consultation. Click here to fill in our online enquiry form.


    Deciding on imagery for your printed wine labels is a tough task. Perhaps you want to go for something traditional and show an image of the vineyard where your grapes come from, or maybe you want to go for something more fun and modern? Whichever you choose, your imagery is there to catch a consumer’s eye so it’s vital to get it right.

    Set up a free consultation to speak with a member of our design team about your printed wine labels. We can help you to make all the important decisions so that you have labels that really sell your wine to customers.

    You can find the appropriate enquiry form right here.


    HaguePrintUK Trademark applications have doubled since 1995. Read more: https://t.co/V0HOExCpSx #Trademark #Brand #Protection https://t.co/s3B83lWaot
    HaguePrintUK RT @HagueAustralia: Everything you need to know about protecting your certificates. Read more: https://t.co/O2ogogP8f2 #Certificates #Pri
    HaguePrintUK @MyWakefield Great to see what is going on in Wakefield! #WakefieldBusiness https://t.co/lQ88YufZQf
    HaguePrintUK RT @printweek: Happy ‘frantic Friday’, printiverse. https://t.co/KON8NuMVZa
    HaguePrintUK RT @ContracPM: How can a print management company help you? Read more: https://t.co/m27oefHJea #Print https://t.co/cyKWdHTaSt
    HaguePrintUK Chanel take a big step towards protecting their brand. Read more: https://t.co/NbHkvr602p #Chanel #Brand https://t.co/8gaGVSToiT
    HaguePrintUK Burberry have destroyed £28.6m worth of unsold clothes, accessories and perfume to protect their brand. Read more:… https://t.co/HE02oohSoJ
    HaguePrintUK We've compiled the most common misconceptions when it comes to sustainable printing. Read more:… https://t.co/vLtmdzs7OQ
    HaguePrintUK Trademark applications have doubled in the last 20 years. Read more: https://t.co/MwkJOMQ1rz #Trademark #Brandhttps://t.co/c5z4iwpdPa
    HaguePrintUK “As the world becomes more digital, smart people turn to mail". What is the future of direct mail marketing? Read m… https://t.co/mp0kqgc9FN
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. Supermarkets are tackling the fact that… https://t.co/o8bQTvuszE
    HaguePrintUK RT @SolcharUK: How does the cheque clearing system work? Read more: https://t.co/2HOOfU6EFf #ChequeClearing https://t.co/Kw0lnQtiSI
    HaguePrintUK The most common myths about sustainable printing. Read more: https://t.co/PvrfbWVMqR #Sustainable #Print https://t.co/rwplEoCMqU
    HaguePrintUK Chanel is suing an eBay seller for $56 million. Read more: https://t.co/NwMwATXkZZ #Chanel #Brand https://t.co/REhe6Z3xz8
    HaguePrintUK Stock rotation labels may be the best method for managing your stock. Read more on how Hague can help you:… https://t.co/YKzIdobQXt
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. Supermarkets are tackling the fact that… https://t.co/ku47hkjk5a
    HaguePrintUK What is the future of direct mail marketing? Read more: https://t.co/PKpNvE5jBx #Marketing #Digital #Print https://t.co/x18ipDut18
    HaguePrintUK Facebook are delving into a whole new realm of marketing, following the likes of ASOS and Airbnb. Learn more:… https://t.co/voojbAw3MZ
    HaguePrintUK Morrisons have implemented a new system to reduce plastic bottles. Hague can help you with sustainable print and pa… https://t.co/xzyCp9OVuX
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. 🛍️Read more: https://t.co/cHN9ogyFrphttps://t.co/KwDDkH5vhB
    HaguePrintUK RT @ContracPM: When it comes to print vs digital marketing, Contrac have got you covered. Read more ➡️ https://t.co/50mtpqV3jW #Print #Digi
    HaguePrintUK How to get over an England loss: An ice cream van to the office #ThursdayThoughts #WorldCup https://t.co/CpPEAxtK7E
    HaguePrintUK RT @goNPTA: It's official - #print is king! Nearly 70% of children prefer #paper books over reading on digital devices. So turn off those s…
    HaguePrintUK Research has shown that interest in counterfeit goods has been on the rise, with Supreme topping the list. Read mor… https://t.co/CmRgTUCgsM
    HaguePrintUK Ticket design is a powerful tool in an event planner's toolbox. How can use great ticket design to increase sales?… https://t.co/dIfzLOPbe9
    HaguePrintUK Do you think about how to manage your stock? Stock rotation labels may be the best method for you. Read more:… https://t.co/A9LevCU2Bt
    HaguePrintUK The office sweepstake has been very interesting so far...Congrats to AJ, Dannii and our director, Graham, who are s… https://t.co/tfn1b0E7xm

    Hague supplies the most comprehensive range of brand protection and secure printing solutions available in the market today

    The Latest