+44 (0)1924 917 245

  • Name*
    Required!
  • Email*
    Email required!
  • Tel
    Invalid Input
  • Comments
    Invalid Input

  • Re-type the code!
  • I would like to receive news and updates from Hague Print
    Invalid Input
  •  

    Blog

    16 Apr 2018
    Tags

    Top Tips for effective Direct Mail Campaigns

    Direct mail marketing tips for modern business owners

    A successful direct mail campaign can quickly offset any associated costs, as well as dramatically increasing your business’s profits. Direct mail is still one of the most effective marketing methods, even in a digital-first world. If anything, it is even more effective when run as part of an integrated campaign with features like personalised URLs and real-time analytics platforms.

    If you’ve been thinking about running a direct mail campaign but are new to how it all works, here are a few tips you should think about that will help you get the most bang for your buck.

    Know who you’re speaking to

    The first part of connecting with your direct mail audience is knowing who you’re speaking to. You might not know all of the finer details, but you can target people based on information like their postcodes or age.

    There are companies out there that can help you to purchase a targeted consumer or business mailing list, although make sure to do your research first so you know the company is reputable.

    Design impressive direct mail pieces

    The most important part of any direct mail campaign is the printed item itself. Sending a high quality piece out shows that you are professional and means the difference between consumers paying attention and taking action or simply throwing it away.

    Some factors to bear in mind when designing direct mail: the shape and size of the piece; what copy (any written words) you want to include; imagery you will use to bring your message to life; and a call to action as well as your company details.

    A member of the Hague team can talk you through these considerations and help you to make the best decisions for your direct mail campaign. Contact us now.

    Boost brand awareness

    Aligning your direct mail piece’s design with your core branding principles and guidelines is crucial for boosting brand awareness. Consistent branding commands both authority as well as building trust and familiarity between you and your consumers, so you can’t afford to overlook it.

    Always adhere to your logo guidelines such as checking it is the right colour and has the proper spacing from borders, tag-lines and copy. Practice consistent typesetting, like using the same text fonts for your direct mail pieces as you do on your website and other marketing communications.

    And above all: stay on message and  always include a clear call to action.

    Don’t give up too soon

    Studies have shown that direct mail can be slow to start off, but once it really takes off it is perhaps the most effective form of marketing. Consumers may be interested by your first direct mail piece, but many do not act until the second or third. Sending multiple times is also more effective for brand recognition.

    Have you been considering sending a direct mail campaign? At Hague, we can be your single source supply for all your print requirements. Through an established pool of trusted suppliers, we can manage all of your printing processes from purchasing to distribution.

    Fill in our online enquiry form and a member of the Hague PRint team will get in touch to set up a free consultation.

    Tweets

    HaguePrintUK Trademark applications have doubled since 1995. Read more: https://t.co/V0HOExCpSx #Trademark #Brand #Protection https://t.co/s3B83lWaot
    10hreplyretweetfavorite
    HaguePrintUK RT @HagueAustralia: Everything you need to know about protecting your certificates. Read more: https://t.co/O2ogogP8f2 #Certificates #Pri
    10hreplyretweetfavorite
    HaguePrintUK @MyWakefield Great to see what is going on in Wakefield! #WakefieldBusiness https://t.co/lQ88YufZQf
    10hreplyretweetfavorite
    HaguePrintUK RT @printweek: Happy ‘frantic Friday’, printiverse. https://t.co/KON8NuMVZa
    15hreplyretweetfavorite
    HaguePrintUK RT @ContracPM: How can a print management company help you? Read more: https://t.co/m27oefHJea #Print https://t.co/cyKWdHTaSt
    16hreplyretweetfavorite
    HaguePrintUK Chanel take a big step towards protecting their brand. Read more: https://t.co/NbHkvr602p #Chanel #Brand https://t.co/8gaGVSToiT
    HaguePrintUK Burberry have destroyed £28.6m worth of unsold clothes, accessories and perfume to protect their brand. Read more:… https://t.co/HE02oohSoJ
    HaguePrintUK We've compiled the most common misconceptions when it comes to sustainable printing. Read more:… https://t.co/vLtmdzs7OQ
    HaguePrintUK Trademark applications have doubled in the last 20 years. Read more: https://t.co/MwkJOMQ1rz #Trademark #Brandhttps://t.co/c5z4iwpdPa
    HaguePrintUK “As the world becomes more digital, smart people turn to mail". What is the future of direct mail marketing? Read m… https://t.co/mp0kqgc9FN
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. Supermarkets are tackling the fact that… https://t.co/o8bQTvuszE
    HaguePrintUK RT @SolcharUK: How does the cheque clearing system work? Read more: https://t.co/2HOOfU6EFf #ChequeClearing https://t.co/Kw0lnQtiSI
    HaguePrintUK The most common myths about sustainable printing. Read more: https://t.co/PvrfbWVMqR #Sustainable #Print https://t.co/rwplEoCMqU
    HaguePrintUK Chanel is suing an eBay seller for $56 million. Read more: https://t.co/NwMwATXkZZ #Chanel #Brand https://t.co/REhe6Z3xz8
    HaguePrintUK Stock rotation labels may be the best method for managing your stock. Read more on how Hague can help you:… https://t.co/YKzIdobQXt
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. Supermarkets are tackling the fact that… https://t.co/ku47hkjk5a
    HaguePrintUK What is the future of direct mail marketing? Read more: https://t.co/PKpNvE5jBx #Marketing #Digital #Print https://t.co/x18ipDut18
    HaguePrintUK Facebook are delving into a whole new realm of marketing, following the likes of ASOS and Airbnb. Learn more:… https://t.co/voojbAw3MZ
    HaguePrintUK Morrisons have implemented a new system to reduce plastic bottles. Hague can help you with sustainable print and pa… https://t.co/xzyCp9OVuX
    HaguePrintUK Single use plastics and packaging is a problem that is currently big news. 🛍️Read more: https://t.co/cHN9ogyFrphttps://t.co/KwDDkH5vhB
    HaguePrintUK RT @ContracPM: When it comes to print vs digital marketing, Contrac have got you covered. Read more ➡️ https://t.co/50mtpqV3jW #Print #Digi
    HaguePrintUK How to get over an England loss: An ice cream van to the office #ThursdayThoughts #WorldCup https://t.co/CpPEAxtK7E
    HaguePrintUK RT @goNPTA: It's official - #print is king! Nearly 70% of children prefer #paper books over reading on digital devices. So turn off those s…
    HaguePrintUK Research has shown that interest in counterfeit goods has been on the rise, with Supreme topping the list. Read mor… https://t.co/CmRgTUCgsM
    HaguePrintUK Ticket design is a powerful tool in an event planner's toolbox. How can use great ticket design to increase sales?… https://t.co/dIfzLOPbe9
    HaguePrintUK Do you think about how to manage your stock? Stock rotation labels may be the best method for you. Read more:… https://t.co/A9LevCU2Bt
    HaguePrintUK The office sweepstake has been very interesting so far...Congrats to AJ, Dannii and our director, Graham, who are s… https://t.co/tfn1b0E7xm

    Hague supplies the most comprehensive range of brand protection and secure printing solutions available in the market today

    The Latest

    More